Social Media Coordinator
                                                   VOLUNTEER ROLE DESCRIPTION

Title:               Social Media Coordinator

Reports to:      Resource Development Coordinator

Status:             Volunteer Position (minimum of 2 hours once per week)

Intersection:    215 Wellesley Street East

Volunteering Objective:

The social media coordinator will develop and implement a social media strategy to increase overall reach and brand awareness. He/she will use social media outlets to promote active Elizabeth Fry Toronto campaigns, activities and events, engage the public and increase online presence.

1. Restart our online channels for Elizabeth Fry to re-establish a presence (Instagram and Facebook).
2.  Develop a social media strategy to support the organization’s fundraising campaigns, events, and activities and establish targets for increasing online reach.
3. Post regular updates to Elizabeth Fry’s social media outlets, including news articles, press releases, fundraising appeals, programs, events and any other promotional items.
4. Monitor activity and user interactions for all social media outlets.
5. Adapt messaging for the different outlet-specific audiences.

1. Experience using key social media outlets (Facebook, Instagram, Twitter, Flickr, YouTube, Pinterest.
2. Volunteer must be a self-starter, able to take initiative within their role, and able to work independently with little or no supervision.
3. Outgoing, enthusiastic and creative.
4. Ability to use online tools to engage members, donors, and corporate partners.
5. Commitment of at least 6 months.
6. 1-2 days per week for two hours, which can be completed in the office or at home.
7. Strong writing and editing skills, with strong attention to details
8. Must have some knowledge of the Criminal Justice System and issues impacting individuals primarily women in conflict with the law
9. Experience in the field of social services an asset, but not a must


Volunteer Position Reports to:
Yudit Timbo
Resource Development Coordinator
Elizabeth Fry Toronto
215 Wellesley St. East, Toronto, ON, M4X 1G1
416-924-3708 ext. 234
416-924-3367 (Fax)

***Please note that all volunteers interested in this position must fill out an online application obtained through our website. *****


Susan is a public speaker, educating people about the criminal justice system and legal rights. She exudes confidence and speaks with passion. It is hard to imagine that just a year ago, Susan was struggling with low self-esteem and was extremely shy. After a long history of incarceration, Susan was determined to change her life for the better. Susan joined the Peer Leadership program and developed public speaking skills, connected with positive role models and built her confidence. Susan is now a community educator, has re-connected with her family and is mentoring new members of the Peer Leadership program.